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Find Your Perfect Brew
Discover Your Coffee Profile
Understanding your taste preferences is the first step to brewing the perfect cup. Consider these flavor profiles:
Light & Bright: If you enjoy fruity, floral notes with higher acidity, try light roast coffees from Ethiopia or Kenya. Brew with a pour-over method to highlight these delicate flavors.
Balanced & Smooth: Prefer medium-bodied coffee with chocolate and nutty notes? Medium roasts from Colombia or Brazil are ideal. Use a drip coffee maker or French press.
Bold & Rich: Love deep, smoky flavors with low acidity? Dark roasts work beautifully in espresso or cold brew preparations.
Discover Your Tea Profile
Tea offers an incredible range of flavors and experiences:
Delicate & Refreshing: White and green teas offer subtle, vegetal notes. Steep at 160-180°F for 2-3 minutes to avoid bitterness.
Complex & Aromatic: Oolong teas bridge green and black teas with floral, fruity complexity. Steep at 185-205°F for 3-5 minutes.
Full-Bodied & Robust: Black teas deliver malty, bold flavors perfect with milk. Steep at 200-212°F for 3-5 minutes.
Caffeine-Free Comfort: Herbal teas (tisanes) offer endless variety from chamomile to peppermint. Steep at boiling temperature for 5-7 minutes.
Brewing Tips for Success
- Use fresh, filtered water - Water quality dramatically affects taste
- Measure precisely - Coffee: 1-2 tablespoons per 6 oz water; Tea: 1 teaspoon per 8 oz water
- Mind the temperature - Different varieties need different temperatures
- Time it right - Over-steeping leads to bitterness
- Store properly - Keep in airtight containers away from light and moisture
Ready to explore? Browse our selection and start your flavor journey today!
How about some more information...
🏃♂️☕ The Ultimate Guide to Choosing & Brewing the Perfect Coffee
Because your morning cup deserves as much strategy as your next race plan.
Choosing coffee isn’t just light, medium, or dark. That’s like picking running shoes based on color — technically you can, but your quads (and taste buds) deserve better.
Your perfect cup depends on five major factors:
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Roast level
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Processing method
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Altitude
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Single origin vs. blend
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Harvest method
…and how you brew it.
Let’s break it down so you can choose smarter, brew better, and enjoy a cup that keeps pace with your morning.
☕ ROAST LEVELS & HOW TO BREW THEM
🔦 LIGHT ROAST
Flavor: Fruity, floral, bright, higher acidity
Caffeine: Slightly higher than dark roast
Best Brew Methods:
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AeroPress — highlights complex aromatics
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Pour-over (Hario V60, Kalita Wave, Chemex)
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Cold brew (for bright, tea-like results)
Runner’s analogy: Like interval training — sharp, bright, keeps you awake.
🌤️ MEDIUM ROAST
Flavor: Balanced, sweet, chocolatey, smooth
Best Brew Methods:
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AeroPress — versatile, can adjust extraction time for balanced cup
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Drip machine
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Pour-over
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French press
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Espresso (if you like a milder shot)
Runner’s analogy: Tempo run — consistent, balanced, satisfying.
🌑 DARK ROAST
Flavor: Smoky, bold, deep, low acidity
Best Brew Methods:
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Espresso
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French press
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Moka pot
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Drip machine
Why: Dark roasts extract quickly; bold enough to stand up to milk. AeroPress can work here too if you want a smooth, controlled extraction.
Runner’s analogy: Marathoner — reliable, powerful, goes the distance.
🌊 PROCESSING METHOD & HOW IT IMPACTS BREWING
🚿 WASHED PROCESS
Flavor: Clean, crisp, bright
Best Brew Methods:
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AeroPress
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Pour-over
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Drip coffee
Why: Precision-focused methods highlight clarity and origin character.
🍓 NATURAL PROCESS
Flavor: Fruity, sweet, wine-like, funky
Best Brew Methods:
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French press
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Espresso
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Cold brew
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AeroPress — adjust brew time to emphasize sweetness
🍯 HONEY PROCESS
Flavor: Sweet, syrupy, complex
Best Brew Methods:
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AeroPress
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Pour-over
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French press
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Espresso
Why: AeroPress gives control to highlight syrupy sweetness without over-extraction.
🏔️ ALTITUDE & BREWING
Higher altitude = denser beans → slightly finer grind & hotter water. Lower altitude = softer beans → coarser grind.
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High Altitude (4,000–6,000 ft): Bright, floral, berry → AeroPress or pour-over
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Medium Altitude (2,500–4,000 ft): Balanced, chocolatey → AeroPress, drip, French press
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Low Altitude (<2,500 ft): Nutty, earthy → French press, drip
🌎 SINGLE-ORIGIN VS. BLENDS
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Single-Origin: Best in pour-over or AeroPress to taste nuance
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Blends: Ideal for espresso, drip, or French press; consistent everyday flavor
✋ HAND-PICKED VS. MACHINE-HARVESTED
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Hand-Picked: Cleaner, fewer defects — best for AeroPress, pour-over, espresso
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Machine-Harvested: Good for blends, drip, or French press — less control, more variability
☕🏃♀️ CHEAT SHEET: MATCH COFFEE TO BREW METHOD
| Coffee Type | Best Brew Methods | Why |
|---|---|---|
| Light roast, washed, high altitude | AeroPress, pour-over | Highlights clarity & brightness |
| Light roast, natural process | AeroPress, French press, cold brew | Sweet, fruity |
| Medium roast, washed/honey | AeroPress, drip, French press | Balanced & versatile |
| Dark roast blend | Espresso, French press, Moka pot | Bold, smooth, strong |
| Single-origin African | AeroPress, pour-over | Floral & berry notes shine |
| Single-origin South American | Drip, French press | Chocolatey & smooth |
| Espresso blends | Espresso | Designed for crema & balance |
🏁 FINAL TAKEAWAY
Choosing coffee is half the race; brewing it correctly is the kick that takes you to the finish line. Pairing the right roast, process, altitude, origin, and AeroPress or other brew method unlocks your perfect cup — whether you’re racing, recovering, or just savoring a morning moment.
Fun tip: The AeroPress is great for runners’ mornings because it’s fast, clean, and gives control — perfect for a high-performance cup before your morning run.